10. Shop Impact Analysis

Goal: Quantify the value uplift of Shop Users vs. Non-Users.

Shop Users Generate 3.6x More Value

Players who interact with the shop show significantly higher engagement across all monetary metrics compared to non-users. While correlation is not causation, the 273% uplift in NRC suggests strong retention value.

Avg Value per Player (RON)
DepositsGGRNGRNRC035070010501400
  • Shop Users
  • Non-Users
Retention Impact (Churn Rate)
0%7%14%21%28%
  • Shop Users
  • Non-Users

Key Insight: Shop users are 57% less likely to churn.

Redemption creates a "lock-in" effect, significantly extending player lifetime value.

First Redemption Funnel (Non-User Conversion)
13,250
Active Players
11,500
Earned Points
-13% Dropoff
8,200
Visited Shop
-29% Dropoff
6,100
Has Enough Points
-26% Dropoff
5,488
First Redemption
-10% Dropoff
Funnel Analysis: The biggest drop-off occurs at "Visited Shop" (-29%), suggesting low awareness. However, once players have enough points, conversion to redemption is high (90%).
Cohort Definitions

Shop Users

Players who have redeemed at least 1 item from the Loyalty Shop in the selected period.

n = 5,488

Non-Users

Active players (placed a wager) who have NOT redeemed any items in the selected period.

n = 7,762
Detailed Metric Comparison
Metric (Avg per Player)Shop UsersNon-UsersUplift
Avg DepositsRON 1250RON 450+177%
Avg TurnoverRON 8500RON 2100+304%
Avg GGRRON 420RON 110+281%
Avg NGRRON 310RON 85+264%
Avg NRCRON 280RON 75+273%
Bonus AwardedRON 150RON 25+500%
Bonus RedeemedRON 145RON 0N/A
Churn Rate (30-day)12%28%-57%