06. Shop Performance
Decision dashboard: Scale, Reprice, Gate, or Remove.
Shop Health Scoreboard
Key Performance IndicatorsUnique Redeemers
2100
-2.3%vs 2150
Redemption Rate
24.8%
-2.5ppvs 27.3%
Total Redemptions
5400
+5.9%vs 5100
Coins Redeemed
1.2M
+9.1%vs 1.1M
Awarded Value
€45K
+7.1%vs €42K
Transformed Value
€32K
+6.7%vs €30K
Efficiency %
71.1%
-0.3ppvs 71.4%
Net Value (7D)
€12.5K
+22.5%vs €10.2K
Redemption Mix (Volume)
Share of redemptions by categoryRedemption Mix (Value)
Share of transformed cost by categoryItem Portfolio Matrix
Scale Winners vs. Loss Leaders- Items
Positive Net Value (Scale/Optimize)
Negative Net Value (Gate/Remove)
Actionable Item Leaderboard
| Item Name | Category | Redeemers | Coins | Awarded | Transf. | Eff % | Inc NGR | Net Val | ROI/Coin | Conf. |
|---|---|---|---|---|---|---|---|---|---|---|
| 50 Free Spins (EGT) | Free Spins | 1,250 | 1,750,000 | €45,000 | €32,000 | 71% | €55,000 | €23,000 | 0.013 | High |
| 100 Free Spins (EGT) | Free Spins | 450 | 720,000 | €25,000 | €18,000 | 72% | €30,000 | €12,000 | 0.017 | Med |
| RON 50 Bonus Cash | Bonus Cash | 850 | 1,200,000 | €60,000 | €55,000 | 92% | €65,000 | €10,000 | 0.008 | High |
| RON 100 Bonus Cash | Bonus Cash | 320 | 855,000 | €45,000 | €41,000 | 91% | €48,000 | €7,000 | 0.008 | Med |
| 20 Free Spins (Pragmatic) | Free Spins | 980 | 420,000 | €12,000 | €8,500 | 71% | €15,000 | €6,500 | 0.015 | Med |
| Mystery Box | Physical | 150 | 270,000 | €9,000 | €9,000 | 100% | €12,000 | €3,000 | 0.011 | Med |
| RON 20 Free Bet | Free Bets | 650 | 360,000 | €18,000 | €14,000 | 78% | €16,000 | €2,000 | 0.006 | Med |
| iPhone 15 Raffle | Raffles | 3,200 | 1,500,000 | €5,000 | €5,000 | 100% | €2,000 | €-3,000 | -0.002 | High |
| Signed Jersey | Physical | 25 | 125,000 | €5,000 | €5,000 | 100% | €2,000 | €-3,000 | -0.024 | Low |
| VIP Trip | Physical | 5 | 250,000 | €15,000 | €15,000 | 100% | €5,000 | €-10,000 | -0.040 | Low |
Popularity Heatmap
Redemptions per 1,000 active players| Category | Rookie | Junior | Prospect | Senior | All-Star |
|---|---|---|---|---|---|
| Free Spins | 45 | 65 | 85 | 40 | 20 |
| Bonus Cash | 15 | 35 | 55 | 75 | 85 |
| Free Bets | 10 | 20 | 30 | 45 | 50 |
| Physical | 2 | 5 | 10 | 25 | 45 |
| Raffles | 65 | 45 | 25 | 10 | 5 |
Efficiency Heatmap
ROI per coin (Green = High, Red = Low)| Category | Rookie | Junior | Prospect | Senior | All-Star |
|---|---|---|---|---|---|
| Free Spins | 1.2 | 1.5 | 1.8 | 1.4 | 1.1 |
| Bonus Cash | 0.8 | 0.9 | 1.1 | 1.3 | 1.4 |
| Free Bets | 0.9 | 1 | 1.2 | 1.3 | 1.3 |
| Physical | -0.5 | -0.2 | 0.1 | 0.5 | 0.8 |
| Raffles | -0.8 | -0.6 | -0.4 | -0.2 | -0.1 |
Leakage Analysis
Transformed / Awarded % by Item (High % = Efficient, Low % = Leakage)Metric Dictionary
Net Value (7D)
Incremental NGR (7D) minus Transformed Cost. Positive means profitable item.
ROI per Coin
Net Value divided by Coins Spent. Indicates return on loyalty currency.
Transformed Value
Realized cost to the business (e.g., actual bonus cost after wagering).
Awarded Value
Face value of the reward shown to the player.
Incremental NGR
Post-redemption NGR minus Pre-redemption NGR (or Control Group NGR).
Leakage
Low Transformed/Awarded %. Means players are not converting rewards to play.