01. Executive Overview

Goal: Understand business health in 5 seconds.

Filters:

Last 30 Days

Brand: Both

Tier: All

Segment: All

Data as of: Jan 23, 2026 14:30 GMT+2

A. Loyalty Health ScoreboardTarget vs Actual

Value

Net Revenue Contribution

RON 4.2M

+12%

Target: 4.0M

Value

NRC / Eligible Active

RON 340

+5%

Target: 320

Adoption

Earners (Unique)

8,450

+8%

Target: 8,000

Adoption

Redeemers (Unique)

2,100

-3%

Target: 2,500

Adoption

Redemption Rate

24.8%

-2.5pp

Target: 30%

Adoption

Time to 1st Redeem

14 Days

+2 Days

Target: 10 Days

Cost

Transformed / Awarded

85%

+1pp

Target: 80-90%

Cost

Cost per Redeemer

RON 45

-5%

Target: RON 50

Risk

Liability (Velocity)

RON 1.8M(45 Days)

+8%

Target: <1.5M

B. Loyalty Funnel (Conversion)

Winner
888

Repeat Behavior

Repeat Redemption Rate

42.5%

↑ 2.1pp vs prev

1 Redemption58%

2-3 Redemptions25%

4+ Redemptions17%

C. Tier Dynamics (Net Movement)

Promotions
Demotions
Net Balance

At-Risk Heatmap (% by Tier)

45%

Rookie

25%

Pro

15%

Elite

Legend

D. Economics Driver (NRC Waterfall)

E. Auto Insights

Winner: Earners +8% but Redeemers -3% → Adoption friction increasing at 'First Redemption' step.

888: Transformed/Awarded +1pp → Redemption mix shifting to higher efficiency items.

Liability ↑ 8% faster than redemption velocity → Cost risk rising, projected to hit RON 2M by Q3.

Head-to-Head Driver Comparison

Metric

Winner

888

Delta

Earners Rate

56%

75%

+19%

1st Redeem Rate

24%

38%

+14%

Repeat Rate

40%

60%

+20%

Time to Redeem

14Days

8Days

-6Days

Net Promo

12%

+7%